Your Social Marketing Home Business

Fat and Inch Loss Keep Your Muscle Weight Loss

2011-03-19T14:56:00.001-04:00

http://antiagingbydesign.wordpress.com/ To lose fat, inches and weight you must take in less calories than you use, and how many calories you burn is determined by your metabolism and activity level.

Social Media and Blogging Part of Social Marketing

2009-10-05T23:14:00.000-04:00

Blogging and Social Media have come a long way.

Blogs evolved from the concept of an online journal. When first conceived, they were used mainly by people to keep personal notes, post pictures and ideas. Blogs were seen as something housewives and artists used to create online presence. This is no longer the case. Now, many businesses have blogs.

Social Media was much the same way. Viewed at first as a tool for students to connect, Facebook is now successfully used for online business marketing. Other social media sites are catching up fast. Sites such as Twitter, LinkedIn and Flickr are becoming business essentials.

So what can a blog and social media do for your local business website?

People like to feel they know the people they are doing business with. They like to feel they can trust the business. They like to know the business is community oriented and involved. This is all part of the more general 'social marketing' concept. The process of communicating with people and building relationships can take place online, the same as offline.

For traditional businesses this concept is sometimes hard to convey. The internet seems foreign and even overwhelming. However, it is where people want to access information. A blog on a business website, and integrating social media, can be used to inform customers of current news or offers, educate, and entertain. With many customers, and potential new business already online, it makes sense to utilize this new source of connecting with people.

Community events, charities and even small events hosted by the business such as celebrations, birthday parties, and classes, can be advertised online. Pictures can be quickly and easily posted online, including those of customers enjoying the events. Blogs and social media are effective ways to integrate social marketing in your online efforts, and a way for your customer to get to know the business and what you do in the community.

Blogs will bring traffic to your website. While your business may be a traditional local business without online sales, it is still important to bring traffic to your site because your customers are online even if they aren’t buying a product or service from you online. Traffic means people who are interested in stopping by the physical store are stopping by your website to see what you are all about. Blogs that are updated frequently will help improve search engine ranking and will increase your traffic and potential client base.

Blogs and social media give you a real time connection to your customers, more so than your website does. They should be kept current, updated on a frequent basis. Where your website may be static and offer great information, the blog and social media is where they get current communication from your business.

Four years ago, in a BusinessWeek article for May 2, 2005, http://www.businessweek.com/magazine/content/05_18/b3931001_mz001.htm, it states there are 9 million blogs with 40,000 new blogs each day. These numbers have grown significantly since then.

More and more businesses are reaching their customers through blogs as part of their social marketing endeavors. Facebook, a social website that loves pictures, has more than 120 million users log on every day. Twitter, the micro blog that likes video links, is fast approaching with over 3 million “tweets” being sent a day. Can your local business really afford to miss using these valuable tools?

Put Your Business Online To Reach More People

2009-10-05T23:01:00.000-04:00

Most offline businesses now have an online presence. If they don’t, they will in the future. What is a disappointment to many business owners is the fact that it may not be as easy as putting a website up and have customers find it. There are many things that have to be done to make a website work for your business.

Website optimization, mailing lists, blogs, SEO, social media and auto responders are a few of the tasks that help a website get discovered. These efforts will help you increase your customer base.

It is estimated 80% of customers now look online before they make a purchase. They are looking for information online where they used to look in the yellow pages. They are looking for information about your business. With the World Wide Web available to many people today, customer’s choices to seek information have opened up.

To make your business website a success you have to rank in the search engines. This can take effort and time. It is not usually something which is done over night, but there are the exceptions to this. What is needed on the website is information rich content, and the site needs optimized for search engines. This is referred to as SEO (search engine optimization). In the easiest terms, it is making your website search engine friendly so that it will be shown on the first page of Google and other search enginges. That is the ultimate goal, and more specifically in the top few results on that first page.

SEO can use keywords and URLs designed to place your business site in the search engines. It includes research into the words your customers and potential clients enter into search engines. Once you understand what your customers are searching for, you can optimize your business website for just those keywords and phrases.

Social Media is one of the hottest and latest trends in business marketing. Starbucks has a Facebook page. They recently made offers through their Facebook for free Starbuck’s Ice Cream. Think of how many customers they are pulling in with that kind of advertisement on social media. Social media includes Facebook, Twitter, LinkedIn and many smaller sites targeted to interests or groups of people. Originally just for students and for chatting, social media is now a tool savvy business owners do not want to ignore.

You can reach more customers through your online ventures. Whether you want to keep your business local or take it global, the World Wide Web will be key. There is a lot to learn about successfully placing your business in a prominent place on the internet. The time and effort it takes to find what your customers and target market are looking for should not be underestimated because it can be the difference between success and failure in online marketing.

Network Marketing

2009-10-05T21:24:00.000-04:00

From extra income to time freedom to tax advantages, there are many benefits to a Network Marketing home business. Have you heard that a home business should be a part of everyone’s financial or investment portfolio?

Robert Kiyosaki, investor, businessman, and well known author of 'Rich Dad, Poor Dad' series of books, believes that statement and explains why in the video below. Why is network marketing such a great business plan? A perfect network marketing system is not required for you to see success. In fact, network marketing is more about being an independent entrepreneur and tailoring the business to you and your lifestyle. A simple network marketing plan, that focuses on taking action over and over again, is what makes a success story in Network Marketing.

Investors Business Daily On Search Engine Web Marketing

2009-10-05T21:10:00.000-04:00

There was a recent issue of Investors Business Daily (IBD) that discussed Search Engine Optimization (SEO), and its benefits compared with buying search ads (Google Adwords, Yahoo Search Marketing, MSN, and a host of other sites that sell ads). Search engine web marketing has a paid side and a free side. A large budget may be needed to run ads in the paid area.

IBD stated that with search engines becoming a bigger source of web traffic - how many times do people ‘Google’ something every day - companies are more interested in getting that traffic.
Many of the larger (Fortune 500 size) companies are doing both. Recently, these bigger companies have increased their SEO efforts after seeing the benefits their website gets back. Small and medium size companies can compete in the same markets as large companies if they do their SEO work correctly, and target the right search terms (keywords).

The free side of search is the organic, or natural, search results that are returned when people type their search words into Google and other search engines, and it really is valuable traffic. Many people will only look at those results - not at the paid ads that appear down the right side of the page and a couple at the top on the left. Under the ads at the top on the left side are the organic search results. In order to rank well in the natural results, your search engine web marketing needs to be optimized for the search engines so that they reward it with a high ranking.

The art of SEO involves finding the right keywords to target for search engine web marketing efforts, and then designing the site so that search engines will not only find it but reward it with a top ranking. In addition, there are SEO strategies and good old fashioned ‘work’ to do on the website that will help its perceived value to the search engine rises. IBD stated that the competition is very intense and not many companies will share their SEO strategies because of that. One way that I have learned to be able to rise above the competition is in the keyword research area.

If website owners are not able to get to the top few spots on the first page of a search engine for their keywords, they are most probably targeting the same keywords as too many other websites in their search engine web marketing endeavors. In some markets, the majority of websites are using the same keywords. They can’t all rank on the first page of Google. Every market has what we call money keywords, or profitable keywords. These are words or phrases that get significant searches every month, but don’t have as many websites already targeting them. With some SEO work, website owners can rank quickly for these money keywords and start to see lots more traffic come to their website.

The IBD article talked about the long term benefits of SEO. If a company stops their ads today, the ad goes down and no additional traffic can go to the website from that point on. This type of search engine web marketing is gone until the company decides to start paying for the ad again.

In contrast, SEO work that includes good content on the website, and on other websites that link back to the original website, is information that will be up on the search engines for a long time to come. The benefits from this type of search engine web marketing work you do for your website today will continue to pay off for years down the road. With SEO, there is more up-front work and cost in getting the work done, but with long term benefits. And it all centers around keyword, terms, or phrases.

IBD states that, “If a company depends on Web traffic for sales, you can bet it’s using search-engine optimization, or SEO, to boost its search ranking.” Some brands do not sell from their websites, but for those of us that do want to do more business from our websites, the time is now to put an SEO plan together and work that plan consistently. It is worth the time and effort for your search engine web marketing, even if you must outsource the basic keyword research if you don’t know how to do it thoroughly or are not getting any traffic to your website with your existing keywords.

Free Side of Internet Marketing

2009-10-05T21:07:00.000-04:00

Do you prefer the free side or the paid side of web site advertising marketing? Your paid choices are buying search engine ads such as on Google, Yahoo, MSN, and a list of others, or purchasing banner ads on websites that relate to your market. Alternatives include solo ads to ezine lists, paid submissions to press release sites and business directories, and of course buying leads. I prefer the free side of web site marketing. It may not involve money, or at least much less of it, but it does involve some work.

The free side of marketing online, through search engine traffic, consists of optimizing my website for the search engines to reward it with a high search engine ranking, and supporting that with search engine optimization (SEO) strategies. A website can get a large amount of traffic from the search engines because that is where people go to look for information about a product or service. When the website is in the top three or four spots on the first page of Google and other search engines, it can enjoy great traffic.

All of this searching and ranking centers around keywords. Key words are phrases are what people type into Google and other search engines when they are looking for information. The search engines find websites to return search results for people. The way they find the websites is through the keywords the website uses on their pages. The work involved on this free side of internet advertising, also called natural or organic, is all centered around optimizing the website for both the search engines and the visitors they will send. The goal is to make the website the authority in its market and then search engines will bestow their respect, and people will be happy with the information they find there.

We can not say too much about the importance of thorough keyword research in web site advertising marketing. Finding the best words that people are searching for when they want information about your website’s product or service is key to getting the traffic you are after. Once the keywords are established, and it is advised to continue to look for good keywords, the information in the code behind the website will need structured properly. Search engines look for certain criteria when they come to visit a website. They want to see that the title matches up with the content of the website, and they like to see keywords in the title and even in the website url. They look for a meta description that is relevant to the content of the website and includes keywords. They look for h1/h2 tags which support the overall content of the website.

The content for the web site advertising marketing should be valuable. It can consist of educational, enlightening, or entertaining information. It is best to add fresh content regularly since it is appealing to both the reader and the search engines. There are many strategies that can be utilized for maintaining the content on a website, including all of its pages. A site map is valuable to the navigation of a website, and it should not be challenging for a visitor or the search engine to move around the website. Linking is another aspect the search engines regard in a very important way. External links with keywords as anchors back to the website are very valuable. Also, the source of those incoming links and their popularity on the internet are evaluated by the search engines.

So we know that optimizing a website is based on the search engine queries that the website wants to rank for so that it can get a share of the traffic that is searching for those keywords. It may sound simple enough, but when you consider the competition that might exist for the same keywords, the process can become quite a challenge. It is important to lay out an SEO plan and to stay consistent with implementing the plan. Ongoing work such as creating new keyword-rich content, and continuous link building, is essential for getting to the first page of Google and other search engines, and staying there. There are tools that help us find the number of searches per month for a given key word or phrase. We can test this with statistics to back up our research.

If your online marketing includes the free side of web marketing, you now have an idea of what you will need to target in order to get the traffic that you want to go to your website. You can combine key words and phrases that you carefully research until you get the numbers of searches that you desire. You can work to get those top spots in the search engines so that you secure the majority of the traffic you know is generated with your keywords. You can build your website to an authority site that people get to know, like, and trust. This is the way that you turn traffic into new business and repeat business. It is how you find success on the free side of internet marketing.

Use Key Words To Market Online

2009-10-05T21:00:00.000-04:00

Are you marketing a product or service online? Many web site owners struggle with keyword research. Would you be surprised to hear that your keywords can be responsible for you getting significant traffic to your website every day, or not getting much at all? The fact is that finding, and using, the right keywords on your website and in your overall internet marketing plan can be remarkable.

When you think about the fact that marketing online revolves around people searching for information and knowledge and things to purchase, the words they search become very important. These are what online marketers call keywords. There exists what we refer to as money keywords for every market.

Money keywords, or profitable keywords, are special because they are targeted, they get a lot of searches every month, and the competition has not saturated the words. Money keywords are key words and phrases that you, the website owner, can rank for at the top of the search engines. That means the top results on the first page of Google and other search engines.

Here are 3 tips to help you find the profitable keywords for your website, along with some strategies that show the significance of keywords to website.

1) You now understand that doing business online requires a visitor finding your website and purchasing your product or service. Unless personally invited to your website, they find it by clicking on an ad of some form, or searching for information in Google or other search engines and seeing your website displayed at or near the top of the first page (this is traditionally where people will click).

So how do you claim the top spots in the search engines? You need to optimize your website so that the search engines like it and reward it by listing it high in their search results. So the first step is to secure the right keywords to target.

Your keyword research should involve finding the money, or profitable, keywords to target since these are the words that people already search and that you can rank for in the search engines. The keywords will be used on your website and in all marketing that you do off-site.

2) It is beneficial to get into the mindset of the potential buyers of your product or service. What kinds of words do they use that relate to your business? What are the problems they are having? What are the answers they are looking for? What are common words or phrases that are associated with your market?

When you start to gather ideas, you can feed them into keyword research tools that will return even more suggestions to you. It is possible to quickly build a long list of potential key words or phrases. If you are doing PPC marketing, you might need long lists of keywords.

However, if you are optimizing your website so that it will be found in the free side of the search engines, the organic or natural side, you don’t need as many keywords. The key here is to target money keywords, or profitable keywords.

3) Once you have a large group of keywords, next you want to qualify them for the results they can produce for you in the search engines. It is important to determine that the specific keywords to website are getting a lot of searches every month. This is the first requirement of a money keyword.

Next, you must determine how competitive those keywords will be. For example, a keyword may get a ton of searches every month but there are already close to a million websites that are targeting those keywords. In this case, it would be very hard to beat out all of those websites to claim a top spot on a Google search result.

It is important that your keywords have a lower competition level. If fewer websites are using the keywords, and they are getting lots of searches, you will have a much better, and quicker, chance of ranking high for the terms.

Home Business Benefits

2009-09-22T18:40:00.000-04:00

Would extra income help you or your family?

Are you:

Saving for your first home, or a new home?

Helping your children attend college?

Short on money because your hours have been cut or you are out of work?

Needing to earn money for a special vacation, or just to take a vacation or buy some extras?

Saving for retirement?

These reasons, and many others, are why people may want to start a home-based business to create another income stream.

Our brand has been helping people do this for over 53 years. I invite you to take a look at the videos that run down the right side of this page.

We invite you to evaluate the Shaklee Opportunity.

What's the difference?

The products - always based on science, safety, quality, and performance - guaranteed to work!

Integrity - #1 Nutrition Company in the United States for 53 years and a corporate environmental leader that was green long before green was cool - 1st Climate Neutral Company.

Tax benefits - automatically creates income by saving tax dollars that you already pay.. just because you now have a home-based business that you desire to make a profit from.

Training - we have training at the local, regional, and national level. Full training available to access online 24/7 from the comfort of your home as well. Plus we have phone, email, and web conference rooms to meet.

Industry - the Wellness industry is the fastest growing industry. Combine that with working from home which is the fastest growing job market, and you have a Win-Win solution.

Once you have had an opportunity to watch all of the videos along the right side of this page, please contact me to discuss. I would love to know what you think of creating another income stream that continues to pay you for years and years, in the wellness industry that is targeted to grow for years to come, and with the #1 Natural Nutrition company that you will be proud to represent.

We will be posting some new videos that were released this week. The new Fast Track program was introduced last month and creates new opportunity for income both in the short term and the long term.

Why to:

2009-07-22T21:19:00.000-04:00

Start Your Green Career

On Friday, USA Today will share the message of Making a Better Living by Making a Better World. A GREEN business is a way to help make people and the planet healthier, work on your own terms, and toward your own goals.

People today face greater economic challenges than in a very long time. Every where we turn, expenses are going up and income is going down. However, within challenges, there is opportunity available to anyone who would like to have it.

You can be part of a company that, for over 50 years, has led the green movement. You can make a better income and help make a better world.

Don't forget to look for the USA Today issue, and here is a press release to learn more. The videos on the right of this page are great resources to learn more about a green start-up business and how you can get started today.

USA Today Annual Green Business Issue Features Green Start-up Opportunity.

Why a Social Marketing Home Business is the Opportunity of a Lifetime

2009-01-10T22:36:00.000-05:00

You can now take charge of your life, your health and your job security.. with your own social marketing home business franchise featuring a revolutionary new product.

It makes sense to create additional streams of income so that you are earning money from different sources. You are here because either you were invited by someone who thinks a lot of you, or you found it on your own because you are looking for ways to improve your life.

WELCOME! Ready to learn more?

Right now, in our present economy, people are struggling. And they are looking for an opportunity such as a home business to take charge of their lives: how they look, how they feel, and how much money they can earn to take care of their family the way they want to do, dream about, and know that they can!

In August, 2008, our company released the world's next BILLION DOLLAR anti-aging tonic, a revolutionary new product that provides an exciting opportunity on its own to start your own home business.

Anti-aging supplements target:

Protect and Repair DNA
Impact all 4 of the body's aging mechanisms
Increase Cellular Energy, and more!

People want to target:

Reduce inflammation that causes pain and diseases
Diseases of Aging
Heart Health (including diabetes)
Joint Health (including Arthritis)
Brain Health (including Alzheimer's)
Cancer
Support Cardiovascular Health
Enhance Our Immune Systems to fight aging
Antioxidant Protection

You can join us in representing anti-aging alternatives along with all the other products our #1 Natural Nutrition brand manufactures.

Our home business opportunity is with a brand that is currently representing 6 MAJOR GROWTH TRENDS:

1- All Natural Nutrition Supplements, including Anti-Aging
2- Non-toxic Green Cleaning Products
3- Weight Loss & Weight Management (Healthy) Programs
4- All Natural Anti-Aging Skin Care Systems
5- Air and Water Purification
6- Home Business Opportunity

..and all of these industries are targeted to keep growing for years to come.

The opportunity to be associated with a 52+ year old brand that already has a legacy of success, already has proven their integrity and excellence in products, and has always offered one of the best compensation plans in the industry is one that not too many franchises can claim. Plus, you don't have to invest tens of thousands, or hundreds of thousands of dollars, to start a business that may take years to see a profit. You can earn money from Day 1.

Better health for you - time freedom - unlimited financial opportunity.. these are what we have and what you can have as well.

If we show you a plan for success, will you follow it?

Are you:

1. Looking for a way to improve your life?
2. Looking for a way to increase your income?
3. Looking for a way to be in control of your time?
4. Looking to work with like-minded people each day?
5. Wanting to make a difference?

If so, this may be for you because we have all of this and more!

We have:

A. A way for you to accomplish any or all of the following that may be on your wish list: pay off debt, create more income, retirement fund, work from home, tax advantages of a home business, replace your current job.
B. A company with a long, proven, track record that is able to stand the test of time for over 52 years with products that change people's lives.
C. Products in six major growth trends backed by 250 million dollars of research and development.
D. Six ways to earn income and you will qualify for every one of them.
E. The next BILLION DOLLAR PRODUCT (information below).

What you won't have:

A. inventory
B. high start-up costs
C. employees
D. a boss
E. limit on your income

As you watch the videos below, you may know the company we work with, or have heard of it. We enjoy our legacy of helping people feel better physically and providing an income opportunity that is unlimited. We count on the brand to give us the quality and excellence in products, and to keep up with the times in regard to technology, marketing and all aspects of our business. They do this and provide constant support and growth.

More about the MILLION DOLLAR PRODUCT: on 8-8-08, a cellular anti-aging tonic was introduced by our #1 Natural Nutrition Company in the United States. 10X more powerful than resveratrol alone, it is a product in demand across age groups.

More about social marketing: below is a video that explains more about the home business model our founder implemented over 52 years ago. It worked then and it works now. If you think about it, we all employ this concept throughout our lives. From the time we are young and tell our friends about something 'cool' to when we share a new restaurant we found with a friend, or pass along a recommendation of any kind. There are benefits on both sides because we pass along the very best that science and nature has provided for us to feel great every day and that helps other people. We benefit as well because we are compensated quite well for doing so!

We will show you how to build (residual) income that pays you forever. because that is what we do. Earning income now that changes your life and your family's lives, and that you can leave behind for future generations is now available to you.

We can sit down with you and discuss specific numbers, and help you make a plan to grow the business that will pay you forever. Whether you choose to work offline, online, or a combination of both, we have many forms of marketing that attract people to us.

Average Income Examples

What do you think? Do you like what you have heard? Are you ready to take the next step?

We welcome you to join our team and plug in to the training, mentoring, marketing, and support we offer. To start your business today, you will purchase a Gold Ambassador Kit for $300. It contains products and business materials valued at over $500, including your personal website free for 3 months and product worth over $125.
You will be qualified to earn money all six ways, and to earn income by doing business internationally as well. You, or someone you know, may know people who live in other countries where we do business. With Web 2.0 services like Facebook, Twitter, LinkedIn and more, it is easier than ever to communicate with people around the world and we are expanding globally.

More about the Gold Ambassador program: